introducing a new era & a step forward into the future with
Graphic design
by Elizabeth Chavez
Rebranding OF tiger eye hair
Tiger Eye Hair, a hair salon and eclectic retail store, was moving spaces from their location in Golden Hill to University Heights off of Park Boulevard in San Diego, CA. They wanted to rebrand and design a unique logo to fit the modern and minimalist aesthetic, while also staying true to their values of being human-lovers first, embodied by the cross on the tiger’s head, and crusaders of hard times, represented by the tiger and inspired by the song Eye of the Tiger.
2021
BALLET-INSPIRED GRAPHICS
Ballet is a new and recent hobby I picked up as an adult at the age of 21. I have a love and eye for the symmetry of lines, unique shapes created by the natural curves of the human body, and the elegance and gracefulness of this art form.
daily planner design
Stationery has always been a fundamental part of my life since middle school. Thus, I went on a mission to create my very own daily planner based on the theme of my website, showing alignment with my personal brand identity and my life-long habit. Coming soon to Etsy in 2024
Custom SKYRIM SKI DESIGN
Final result
2024
I have been skiing for 2 years, so in preparation for the 2023-2024 winter season, I treated myself to a brand new pair of skis since I was borrowing an old pair from a family friend. To celebrate this new milestone, I took it upon myself to create my own unique design. Since I’m such a huge fan of the video game, Skyrim and since the soundtrack fondly reminds me of the pine trees and woodsy aesthetic that NorCal, the PNW, and the Rockies are known for, I decided it was fitting to include a reference to the game.
Materials:
3M 2080 Satin Flip Ghost Pearl Vinyl Wrap | SP280
3M 2080 Matte Indigo Vinyl Wrap | M27
Nightingale logo (3M 2080-SP280)
Time to cut and weed with the Cricut machine!
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Skyrim logo (3M 2080-M27)
What I learned throughout this design process is that, yes, vinyl is not the go-to material to customize skis, but it was the creative process that I fell in love with. And the fact that the vinyl isn’t obliterated means I have a lot to work on as a skier. Maybe after all, this is one giant testament for how durable the 3M 2080 vinyl series really is.
The aftermath
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persimmon cosmetics
Designed a skincare brand for Persimmon Cosmetics, a medical-grade skincare brand for doctors by doctors. Its design is inspired by the prescription symbol Rx.
sdsu dET 075 hONOR gUARD
Video Media
As the Public Affairs officer for the SDSU Detachment 075 Honor Guard, I led a lot of branding and social media projects to increase recruitment numbers for our organization and gain publicity from the San Diego community—military and civilians alike.
2018-2020
