branding
Tiger Eye Hair, an eclectic hair salon, rebranded following their move from Golden Hill to University Heights on Park Boulevard in San Diego, CA. They wanted a unique logo to fit the modern, minimalist, and new-age-retro aesthetic, while also staying true to their values of being human-lovers first, embodied by the cross on the tiger’s head, and crusaders of hard times, represented by the tiger and inspired by the song Eye of the Tiger.
tiger eye hair
ideating
Setting the mood with a mood board with images sourced from Pinterest.
sketching
The fun part, accomplished in the Procreate app.
Logo iterations
I went through many sketches, 3 of which are highlighted here, while getting feedback and and direction before settling on the final design.
final result
The geometric nature of the logo pays homage to the mid-2010s trends, blending clean lines with artistic boldness to create a timeless yet contemporary feel. This balance of modernity and nostalgia reflects Tiger Eye Hair’s eclectic and innovative spirit, setting it apart as more than just a salon—it's a sanctuary for creativity, self-expression, and the T.E.F. (Tiger Eye Feeling).
